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February 27, 2008

News Points: How Nonprofit Journalism Pays Off

Nathalie Applewhite, Pulitzer Center

The past several decades have been marked by two trends in journalism, neither of them conducive to an informed public or the furtherance of democracy. On the one hand there is the growing consolidation of media ownership and a precipitous drop in national and global reporting. On the other there is a fragmentation of the media creating a hyper-competitive landscape that drives the news market to deliver infotainment, soft news, and more ideologically defined, or ‘opinion’ media.

Notions of ‘public trust,’ responsibility and the ‘fourth estate’ seem to increasingly fall to the realm of citizen journalists, bloggers and advocacy organizations. And yet, despite a few exceptions, many still depend on traditional news outlets as points of departure for their information. And in a world of algorithm determined headlines, popularity usually beats public interest and the information the public needs to make informed decisions too often gets lost. The bottom line: If commercial incentives are the driving force of information gathering and dissemination — be it traditional or new media — what’s in the public interest (and not just what the public is interested in) will likely be ignored and the American public will pay the price.

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